SERVICES
We understand that stronger consumer connect happens when consumers are truly engaged with the brand. To deliver this focused engagement, we follow a simple mantra:
Our Mantra
LISTEN
| BRIEF |
Category & Brand Scenario Brand Vision & Positioning Marketing Objective & Strategy Budget & Timing Parameters |
| RESEARCH & OBSERVATIONS |
Category Drivers and barriers TG Profiling Motivation / Aspiration / Perception Purchase Pathway Influencers Communication Routes & Touchpoints |
| INSIGHT | |
THINK
CONNECTION IDEA
Define Aspiration - Promise Gap
Devise Connection Idea
Detail out the idea, develop roll out plan `
Campaign Design
Role of delivery channels
Activity Prioritization
Campaign Scheduling
INNOVATION
ACT
ROLL OUT
Briefing & Operations Manuals
Communications & Creative Design
Production & Procurement
Campaign pre-test and roll out
Evaluation & Course-correct
Reporting
Post Campaign Analysis
Learning & Recommendations
IMPLEMENTATION
Our Services
EVENTS
Converting drawing board ideas to on ground reality.
Impactful events leave a lasting impression and a pleasant experience for your audience. We help you build such impressions and convey a strong corporate identity, enhance your customer experiences and build higher levels of employee camaraderie.
Corporate & HR Events
Product Launches
Trade & Dealer Meets
Conferences & Seminars
Press Meets
EXHIBITIONS
Turnkey solutions for exhibitions and trade shows.
Trade exhibitions are an effective platform to connect with customers on a one-2-one basis. Our experienced team ensures that you and your customers get hassle free and world class experience at these shows. We enable you to focus only on your client interactions through our
360° Custom Booth Design, Built & Management Solutions
.
3D Exhibition Booth Design
Booth Fabrication
Booth Management Solutions including Logistics, Manpower Management, Hospitality, AV Solutions, Electrical & Engineering Services, Printing & Graphics Solutions and Installation & Dismantling services
ACTIVATION & EXPERIENTIAL MARKETING
Delivering brand connect through focused consumer engagement.
Experiential marketing is an effective way to gain competitive advantage by offering an engaging and compelling brand experience. Our mantra of ‘Listen, Think, Act’ enables us to come up with innovative ideas and implement them proficiently to deliver positive brand experience
.
Consumer Roadshows
Mall Activations
School & College Contact Programs
Corporate Contact Programs
Modern Trade Activation
RWA Activation
RETAIL & PoS MARKETING
Innovative and interactive engagement at point of purchase .
Our 3i approach of Impact, Involvement & Intelligence creates ideal solutions for retail engagement
Building Impact
Retail Branding Solutions:
Bringing the brand alive
Interactive retail displays: Shop-in-Shop, Kiosks, Shelf & Counter Displays
Exterior branding & signage
Branded Visual Merchandising
Building Involvement
Retail Sales Promotions:
Creating brand excitement
In-store promotions
Feet-on-Street Programs
Dealer Activations
Mystery Shopping
Product Display Contests
Building Intelligence
Retail Knowledge Services:
Data and analysis to mine insights
Market Intelligence:
Brand tracking / Competitive activities / Consumer offers
Retail Audits:
Availability, Visibility, Preference tracking
Trade & Consumer Surveys/ FGDs